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<title>The Look-Up Test</title>
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<description>What a referred prospect finds before the first conversation, and how to run the test on yourself.</description>
<pubDate>Wed, 19 Jul 2026 00:00:00 GMT</pubDate>
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<title>Financial Advisor Positioning</title>
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<description>What positioning is and is not, and how it differs from branding and marketing.</description>
<pubDate>Wed, 19 Jul 2026 00:00:00 GMT</pubDate>
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<title>Where a 1031 Exchange Fits Into the Broader Client Story</title>
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<description>Framing a 1031 as a chapter in a longer client decision, not just a deadline to beat.</description>
<pubDate>Sat, 19 Jul 2026 00:00:00 GMT</pubDate>
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<title>Why Advisors Struggle to Explain DSTs Without Sounding Product-Driven</title>
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<description>Leading with the client's decision so referral partners can repeat it.</description>
<pubDate>Sat, 19 Jul 2026 00:00:00 GMT</pubDate>
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<title>What CPAs and Attorneys Need Before Referring a 1031 Client</title>
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<description>What a referral partner needs to see about scope, process, and boundaries first.</description>
<pubDate>Sat, 19 Jul 2026 00:00:00 GMT</pubDate>
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