Editorial Standards
How we write and review the educational content on this site.
Our editorial exists to explain how advisors can communicate difficult subjects clearly. It is written to be useful on its own terms, not to sell every sentence. These are the standards we hold it to.
Original point of view
Pages lead with our own thinking, drawn from working alongside advisors and the alternatives ecosystem, expressed through definitions, distinctions, examples, and practical diagnostics. We do not publish generic "ultimate guides," and we do not pad pages to hit a word count.
Accuracy and attribution
We research before we write and aim to be accurate about how strategies and processes work. When a claim depends on a statistic, a named study, a regulation, a direct quotation, or another organization's framework, we attribute it in the sentence. We do not manufacture statistics, and we do not present a rough observation as a measured fact. Where a widely-repeated figure cannot be traced to a credible primary source, we describe the behavior rather than assert a number.
Plain language, not oversimplification
We favor language a client could follow. We do not oversimplify the parts that carry real risk or that belong with a tax, legal, or financial professional. Educational framing (may, potential, where applicable, subject to professional review) is used deliberately.
Authorship and review
Educational content is published by Advisor Marketing Partners and reviewed for accuracy before publication. We show an original publication date, and an update date only when a page has been substantially revised. We do not credit fictional authors or reviewers, and we do not invent credentials.
Not advice
Nothing we publish is investment, legal, tax, brokerage, or compliance advice. See our full disclosures. If we get something wrong and it is brought to our attention, we correct it and note the update.
Questions or corrections: mike@advisormarketingpartners.com.